What's the definition of your job?
I am a Perfume Designer and have worked in the Perfume industry for over 20
years. I not only create the scent itself but also design the concept and the
packaging so that it tells the complete story of the fragrance.
I have worked with many Fashion Designers, Artists, Musicians and actors over
the years and I have a bespoke business where I specialise in creating
fragrances for individuals that portray their personality and style.
What are your favourite smells in the world?
I have many favourite smells – one of my favourite is the smell of Rain on
Earth, which, I recreated for an art exhibition in London and in Hong Kong as
well as for a project I did for David’ Cameron’s ‘The Great Festival of
Creativity’ on the smell of Britain.
I love the smell of cut grass as it reminds me so much of childhood fun. I also
really love individual ingredients, which I use a lot in my own fragrances such
as Vetivert, Sequoia Wood, Musks, Frankincense, Saffron and Myrrh.
What are the best and worst scents?
My first love of perfume was Je Reviens by Worth, which my mother wore and I
still always remember her giving me a kiss goodnight and leaving this incredible
rich expensive aroma lingering behind her.
I also absolutely love the ‘Signature’ scent I created for Agent Provocateur and
also my most recent creation of ‘Ginsberg is GOD’, for Bella Freud.
Right now though I am really in love with my own bespoke fragrance, which, I
created based on rich woods, which totally suits my style and personality, and
it makes me smile as I receive so many beautiful comments every day.
My worst scents really have to be a lot of the mass-market fragrances that are
Fruity/floral/sweet they all seem to smell the same and release a rather cheap
aroma, which sticks to my nose, as they are quite strong. I also really don’t
like some of the really expensive versions of oudh style fragrances particularly
in the niche sector that are obviously aiming to appeal to the Arabic customer.
They just smell too strong and overpowering and not as a ‘fine fragrance’
should smell of but more like a masking air freshener.
When designing do you take inspiration from anything?
I take a lot of inspiration from what is around me. It can be anything from
books, children, nature, art, interiors, architecture and my incredible friends.
If there was any fragrance in the world that you wish you could've created
what scent would it be?
The only fragrance in the world that I wish I could have created would have
been Chanel No.5. Not only because it is still probably the no.1 fragrance in
the world but it also crossed boundaries by overdosing the aldehydic notes in
the fragrance so it took risks and didn't follow trends, which most certainly
What's the design process like?
The design process for me is one of my favourite parts. I drift off into my
fantasy world of visualising and sense it in my imagination just as Directors
visualize as they create their scenes and composers write as they hear their
music. I can sense the smell that I am about to create and how this creation
will engage the wearer and others around. How this fragrance will suit and
personify the person or the brand in the most perfect way.
What are you're favourite perfumes you have made?
I adore all of the fragrances I have designed as they are all like my little
babies. So it is always difficult to choose which one is my favourite. They all
have different characters, which of course then suit different styles of people.
So the best that I have created that suit my style would be Agent Provocateur’s
Signature, Bella Freud’s Ginsberg is GOD and also 1970 and Illamasqua’s Freak.
My absolute no.1 favourite though of all time, is my own bespoke I have
created for myself, which totally matches my personality and style. I probably
receive around 4-5 comments on it a day too. This will soon be launched when
my brand is finalised.
Azzi Glasser - Perfume Designer
For Azzi's personal bespoke couture service please contact email@example.com